FOR GYM OWNERS & FITNESS TRAINERS

WE BUILD YOUR STORE,
WE SUPPLY THE GEAR,
YOU EARN THE PROFIT.

Our stores are pro-level, fully managed, and built to bring in revenue without adding to your to-do list.

  • Online Store
  • Branded Gear
  • Campaign Marketing
  • NO INVENTORY
$39/month

$149 one-time setup

No minimums · No inventory · 25%+ profit per sale

Book My 20-Minute Call

FREE CALL. 3 REVENUE OPPORTUNITIES. NO PRESSURE.

A gym's branded FlipSwitch online store shown on desktop and mobile
Your store, live in 7 days

10+ years building stores for gyms

Gyms that trust FlipSwitch: OCB, Danes Body Shop, Victory Performance, CrossFit Angier, Fit Body Boot Camp Sioux Falls, Academy Ballroom
How It Works

Three Parts. All Handled.

Anyone can print a t-shirt once. A store, a product line, and a marketing calendar working together is what turns your brand into revenue, on autopilot.

STORE, DONE-FOR-YOU01

STORE, DONE-FOR-YOU

Your branded store, live in 7 days.

Your logo, your colors, your URL. We build it, host it, run payments, handle fulfillment, sales tax, and customer service. You never touch the back end.

GEAR YOUR PEOPLE WANT02

GEAR YOUR PEOPLE WANT

Premium gear, on demand.

Premium apparel, performance gear, drinkware and even supplements; built to a quality your members want, without any minimums required.

MARKETING THAT WORKS03

MARKETING THAT WORKS

Campaigns that make it sell.

Seasonal drops, presales, and milestone moments with ready-to-post content, emails, and in-gym signage, timed to what matters.

What's Included

Everything In One Program

One place for everything, so nothing's on you to manage.

  • Custom Online Store

    Specifically built and branded for your unique business and community.

  • Premium Apparel & Performance Gear

    Hoodies, tees, knee sleeves, wrist wraps, drinkware, and more, branded for your gym, no minimums.

  • All-Access Design Library

    Bring your own artwork or pull from our growing library of free designs.

  • Profit

    You earn a minimum 25% profit off every retail, on-demand sale. Presales & supplements earn even more.

  • Tailored Marketing Content

    New posts, images, emails, and signage customized for every campaign you run.

  • Seasonal Campaigns

    Managed promotions for your store, timed to what's actually happening all year.

  • No Sweat, Guranteed

    Real people answering your questions and your members' — not bots.

  • Owner Portal

    24/7 access to your sales data, customer lists, and files in an easy-to-use portal.

  • For Your Coaches

    Uniforms ready when you need them, hidden from retail. $39 one-time setup.

  • Premium Supplements

    Your own branded supplement line, in partnership with Affiliate Supplements, for just $10/mo more.

Real Gyms. Real Stores.

These Are Live Right Now

Click any store and shop it like a member would. Your brand deserves the same.

Pricing

Everything Included For $39/mo

Plus a one-time $149 setup. That's the entire price of the program.

The FlipSwitch Program

$39/month

+ $149 one-time setup

Custom branded online store
Apparel and gear on-demand for your brand 
Marketing planned and delivered
Profit on every sale
Backed by our No Sweat Guarantee

25%+

Profit on every sale

Minimum 25% on retail on-demand orders, paid out automatically each month. 

$0

Inventory to buy

Nothing is produced until a member pays for it. No minimums, no leftover stock, no risk.

7 days

To go live

We'll transform your brand into a beautiful online store, ready for launch in just a week after your proof approval. 

8+

REVENUE MOMENTS, ALREADY PLANNED

We've already planned the big moments. Got something specific to your community? We'll build that too.

Gym owner surrounded by unsold merch boxes late at night
You've Probably Tried Merch Before

The Problem Isn't Starting. It's Keeping It Going.

Merch turns into work fast. Here's what that work becomes once it's ours.

  • Guessing sizes and eating the leftovers

    Every item is printed after it's paid for. Nothing sits in a closet.

  • Minimum orders and cash tied up in stock

    No minimums, no upfront inventory buy, no dead capital.

  • Chasing designers and catalogs on your own time

    Design edits, mockups, and product setup are done for you.

  • Running a presale out of a spreadsheet

    Presales run on your real store with automatic collection and payout.

  • Great merch that nobody knows about

    A marketing calendar arrives every month, ready to post.

What Happens On The Call

You Leave With A 90-Day Plan

Twenty minutes. You tell us what matters most for your gym, in your own words, no prep needed.

Priority 1

Money Coming In

Where do you want new revenue to show up first — a launch, a presale, or steady retail?

Priority 2

People Seeing Your Brand

Where do you most want your logo showing up — in the gym, at events, or around town?

Priority 3

MEMBERS FEELING SEEN

Which moments deserve to be marked — anniversaries, milestones, PRs?

YOUR ANSWERS BECOME YOUR FIRST THREE CAMPAIGNS

Three priorities, each with a product, a timeline, and the marketing already built. From the call, we build the plan. From the plan, we turn it into action

Who We Are

10 Years Building Stores For Real Gyms

We've spent a decade alongside fitness businesses learning what makes a store get used instead of forgotten. That's the expertise going into your new store.

Solidarity Complete Fitness member spotlight
"FlipSwitch built us a store with merch and designs people actually buy. We see more people wearing our brand and I'm not the one doing it."
Billy D. | Owner
Unbroken Fitness Solutions branded hoodie in the gym
"We go above and beyond with customer service, and having our own branded products made members feel like they were part of something real."
Eugene Neal | Owner
Redline boxing coach gear in the gym
"There's another studio kind of like mine in the area but doesn't have their apparel together and the churn rate is way higher. Here, people stay."
Joey | Owner
Gym Owner FAQ

COMMON QUESTIONS BEFORE STARTING

BOOK YOUR CALL

WHAT BEST DESCRIBES YOUR GYM?

We'll tailor our meeting to your gym type. Pick one below to get started